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microsoft,and,openx,in,deal,to,boost,their,online,ad,businesses Microsoft and OpenX in deal to boost their online ad businesses
The software giant will use its clout to refer larger corporate clients to the Pasadena firm, which operates one of the nation's largest independent Web advertising networks. Microsoft Corp. and OpenX Technologies Inc., a Pasadena-based Web advertising start-up, have struck a deal that would enable both companies to expand the reach of their online ad businesses.
2009-11-03 - Los Angeles Times